ROBIT/DIGITAL
Free resource
The B2B Growth Audit
25 checkpoints across the 6 areas that decide whether your marketing brings leads — or burns
budget. Go through it honestly and tick what's truly in place. Every unchecked box is a leak.
1. Strategy & positioning
You can state, in one sentence, why a buyer picks you over the obvious alternative.
You have a defined ideal customer profile (not "anyone who'll pay").
You know your top 3 competitors' messaging — and where the gap is.
Your marketing follows a written plan, not month-to-month guessing.
2. Messaging & website
Your homepage says what you do and for whom within 5 seconds.
Copy talks about the customer's problem, not just "we / our".
There's one clear primary call-to-action above the fold.
The site loads fast and works perfectly on mobile.
3. SEO & discoverability
Every page has a unique, keyword-aware title and description.
You publish content targeting what buyers actually search.
You have a sitemap submitted to Google Search Console.
You have a Google Business Profile with your address.
4. Content
You publish consistently (not in random bursts).
Content answers real questions and links to your offer.
You repurpose one idea across blog, social and email.
5. Conversion & follow-up
Your lead form is short and friction-free.
New leads get an automatic, fast first response.
You have an email sequence from lead to close.
You have sales scripts for handling objections.
6. Paid & measurement
Your ad audiences are built from your ICP, not broad guesses.
Cold, warm and hot audiences get different messages.
You exclude existing leads/customers from prospecting ads.
Analytics is installed and you check it monthly.
You know your cost per lead and per customer.
Score yourself:
20–25 ✓ — strong foundation. · 12–19 ✓ — real leaks worth fixing. · Under 12 ✓ — you're running the body with no brain.
Want every unchecked box fixed — done for you?
That's exactly what Robit builds: the full marketing brain, ready to run, that you own.
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